5.00 from 100+ reviews

Define your leadership identity. Lead with [Intention|Authenticity|No Guesswork]

Leadership Identity Lab™ is a space for leaders to clarify who they are, align their personal brand with their values, and lead with intention — not guesswork. This helps leaders stop guessing who they’re supposed to be and start leading from who they are.
Leadership Readiness Reality
30%

LEADERS ARE UNPREPARED

Leaders reported feeling unprepared for their role. This highlights a significant need for development focused on readiness and confidence.
34%

Prepared Leaders

Just one-third of leaders feel prepared for the demands of today’s organizations.
86%

HR Professionals

Say leadership readiness ranks among the most urgent organizational challenges, highlighting the need for intentional leadership development.
29%

of Employees

Feel their leaders lack the adaptability and mindset readiness needed for today’s evolving leadership demands.
At a Glance

A clear snapshot of who Leadership Identity Lab is for, what it does, how it works, and what leaders gain.

Lead from who you are, not who you’re supposed to be.

Who it’s for

Leadership Identity Lab™ is designed for emerging leaders ages 18–35 who want clarity, alignment, and direction in how they lead — before titles, promotions, or pressure define it for them. This space is for individuals who are asking: Who am I as a leader — really? How do my values show up in my leadership and decisions? How do I lead confidently without pretending or performing?

What it does

Leadership Identity Lab™ helps emerging leaders move from uncertainty to clarity by focusing on the one thing most leadership programs overlook: identity. Rather than telling leaders how to lead, this Lab helps leaders understand who they are — so their leadership, decisions, and presence are intentional, aligned, and authentic.

How it works

Leadership Identity Lab™ meets emerging leaders where they are — offering flexible, human-centered experiences that prioritize clarity, reflection, and action. Each format is designed to help leaders explore identity, align values, and translate insight into intentional leadership behaviors.

Outcome

Leadership Identity Lab™ equips emerging leaders with more than insight. It delivers lasting clarity, confidence, and direction they can carry into leadership, work, and life. This work helps leaders build an internal foundation that supports sustainable leadership. Not burnout, performance pressure, or guesswork. Leaders who know who they are before leading others.
Who it's for
What it does
How it works
Outcome
Since 2018
LIL Founder Dr. Karen Kassebaum

Honored with the Inspire Award for Excellence in business 2024.

The Inspire – Celebrating Women Leadership Awards, established in 2015, recognize influential women who make significant contributions across various fields, including business, government, philanthropy, education, and healthcare. This prestigious accolade celebrates Dr. Kassebaum’s impactful leadership and dedication to excellence.

Testimonials

Real Words. Real Growth.

Insights from leaders on clarity, growth, and alignment.
5.00

“I can’t stress how much I owe to Dr. Karen Kassebaum. I would not be where I am today without her support, guidance, and intuitiveness. Dr. K pushed me to be a better professional, student, and father. Today I am proud to call her mentor, colleague, and most importantly, friend”.

Jeff Norris, M. Ed
Vice President of Human Resources and Internal Operations
5.00

" I had the privilege of working with Karen for two years while working on my Masters Degree. Karen was the first supervisor/mentor I ever had that truly saw me as I am and actually cared about making sure I left my Graduate Assistantship better than I came. She was able to see the areas I needed a little pushing in and knew how to make you feel safe while also stretching you in those directions. Forever my favorite mentor!"

Kyra Flatow
COO & Project Manager
5.00

Karen is a great listener and even better problem solver. I always felt confident in seeking advice from Karen because she alway assisted me with navigating all options while encouraging me to be confident in the decisions I made. I can always count on Karen for the best advice!"

Ellie Ewere, J.D.
Attorney at law
5.00

Dr. Karen Kassebaum is an outstanding  professional that shows passion through challenge and motivation helping you to  meet your goals.  She has personally assisted me in overcoming professional and personal barriers to move my career forward.  Dr. Kassebaum's presentations are energetic, thought provoking, and can be adapted to a variety of audiences, such as students to professionals!  She is great in her work passion!

Dr. Will Sheppard
Associate Director
5.00

The timely mentoring and relevant coaching that I’ve been fortunate to receive from Karen has profoundly impacted me personally and professionally.  I am grateful to have had the opportunity to interact with her. She is a wonderful resource and has deepened my ability to think strategically concerning my career and empowered me with specific tools and quality frameworks I am benefitting from to this day.

Cameya Ramirez-Rousseau
Director of Advising, CEHS
Pricing

Individual Leadership Sessions

Personalized 1:1 sessions designed to clarify your leadership identity, align values and voice, and turn insight into action.

Free Discovery Call

$0

A no-pressure conversation to explore next steps.

Get clear on where you are in your leadership journey and what’s holding you back—without pressure, pitching, or obligation.

Walk away with a quick, tailored insight into your leadership identity, strengths, and growth opportunities based on you—not a generic framework.

Identify whether your current challenges are about confidence, communication, decision-making, or alignment—so you stop guessing and start leading intentionally.

Gain direct access to a leadership expert who understands emerging leaders and the real-world pressures of early career leadership, transitions, and visibility.

Leave the call knowing exactly what your next best step is—whether that’s Leadership Identity Lab™, another resource, or a different path entirely.

Get Started

30-Min Clarity Check

$85

A focused session to define leadership identity, align values, and walk away with clear next steps.

Clearly articulate how you lead, what you stand for, and how you want to show up—so your leadership has intention, not ambiguity.

Identify whether your current decisions, roles, and behaviors align with your core values—or where misalignment is creating friction or burnout.

This is a targeted working session—not a discovery call. Every minute is spent clarifying what matters most right now in your leadership journey.

Connect leadership identity to real situations you’re facing—workplace dynamics, visibility, confidence, communication, or next-step decisions.

Walk away with 2–3 concrete actions and a recommended path forward—whether that’s deeper Leadership Identity Lab™ work or independent action.

Get Started
Most Popular

60-Min Identity Lab

$150

A personalized session to clarify leadership identity, align values and voice, and leave with direction you can act on immediately.

Go beyond awareness to articulate your unique leadership identity. Your strengths, style, and how you show up under pressure.

Identify where your leadership values and personal voice are aligned and where they aren’t so you can lead with integrity and confidence.

Translate insights into an actionable strategy tailored to your current goals, challenges, and next leadership moves.

Bring a current leadership challenge or decision and walk away with clear, customized recommendations you can implement immediately.

Gain clarity that enhances both your confidence and your capacity to make decisions, influence others, and lead with purpose.

Get Started

90-MIN DEEP DIVE

$225

An extended session for deeper alignment, strategy, and momentum without rushing insight or action.

Explore your leadership identity at a deeper level—integrating values, beliefs, behaviors, and long-term vision into a cohesive leadership foundation.

Gain the time and space to think clearly, reflect intentionally, and work through complex leadership challenges without feeling rushed or surface-level.

Translate your leadership values into concrete strategies for decision-making, communication, influence, and next-level growth.

Leave with renewed momentum, confidence, and focus—knowing not just what to do next, but why it matters and how to sustain it.

Walk away with a clear, personalized roadmap that connects identity, strategy, and action—designed for your real-world leadership context.

Get Started
Frequently Asked Questions

Questions & Answers

Find clear answers to common questions so you can decide if this experience is the right for you — no guesswork.

Leadership Identity Lab™ is designed to meet you where you are whether you’re in college, early in your career, or stepping into new responsibility. This work supports you in:

  • Gaining clarity about who you are as a leader
  • Making decisions with more confidence and less second-guessing
  • Reducing stress and burnout caused by uncertainty or misalignment
  • Taking clear, intentional next steps you can apply immediately

This isn’t about future leadership “someday.” It’s about clarity and direction you can use right now.

This work is about supporting you in becoming more of yourself, not someone else.

Leadership Identity Lab™ doesn’t ask you to perform, copy, or fit a leadership mold. Instead, it helps you understand your values, strengths, and leadership voice and lead from that place with confidence and intention. The goal isn’t transformation into someone new.

It’s alignment with who you already are.

You’ll leave with:

  • A clearer understanding of your leadership identity
  • Greater confidence rooted in self-awareness
  • Tools to make values-aligned decisions
  • A stronger, more authentic leadership presence
  • Practical next steps you can apply immediately

No vague motivation. No guesswork. Just clarity you can use.

No — you don’t need a title to lead. Leadership Identity Lab™ is designed for emerging leaders, including those who are just beginning to step into leadership or don’t yet see themselves as “leaders.”

Leadership starts with identity, not position. This work helps you build a strong foundation before titles, expectations, or pressure define leadership for you.

Most leadership programs focus on skills, performance, or motivation. Leadership Identity Lab™ focuses on identity first. Instead of telling you how to lead, we help you understand who you are — so your leadership is intentional, aligned, and sustainable. This work blends reflection with action, clarity with real-world application, and personal growth with practical leadership development.